Blog Traction is Kany’easy


Celebrities and musicians are blogged about daily, but rarely host their own blogs (unless they have a daring publicist to do it for them). One blog that I’ve been eyeing for quite awhile though, is Mr. West’s Kanye Univercity. He’s the rapper that has positioned himself as one of the greatest producers of our generation, lyricist by accident and fashionista on all counts. Enough people hang on his every word and creation to make even Thom Yorke jealous. Why wouldn’t he want to blog?

‘He has befriended practically every established (and up and coming) designer, architect, producer, artist, etc. and fires off image heavy posts on his black and fluorescent tinged blog with subject titles like “THIS SH*T IS DOPE…I LIKE IT”, “I GOTTA GET THESE!” or “THE VERY GREATEST THING EVER MADE!!!”.

We know he’s really into this stuff, but what’s amazing is how he has opened up a world of futuristic global design, art, furniture, fashion and culture to an audience that probably wasn’t actively seeking it in the first place. With an average of 50+ comments per post, it’s clear they’re engaging in this dialogue, and in most cases attempting to emulate his tastes.

His online following is perhaps more powerful and potent than his offline one. When his mother, Dr. Donda West, died earlier this year, he didn’t post for over 60 days. The last post he published before the incident received close to 700 comments, all with readers explaining their agony due to his lack of updates and offering condolences. They eventually welcomed him back on his new years day post (about playing Connect 4) with 300 comments.

I’m certainly not celebrity obsessed, but I have to wonder who else has this kind of erratic following in the blogsphere. If you know, please share. And please don’t say Perez Hilton!

-Will Wheeler

Photo courtesy of Danny Clinch photography.


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